Keyword research is a crucial step for every SEO campaign. It defines your website’s structure, how your URL will be positioned, and your entire content strategy. So it’s important to work with SEO specialists who go deep in research — something that most companies fail to do.
Brisbane’s SEO industry is crowded with companies that claim to put you on top of Google’s search results page. You have to weed out ones that just want to swipe your card from ones who want to see you grow. Here are 9 hard-hitting questions to ask every SEO firm in Brisbane, Queensland:
A good Brisbane SEO agency won’t only track online traffic queries. They’ll also guarantee to have call tracking set up. Credible companies don’t like playing the guessing game. Call tracking lets you see how much leads are being generated from their SEO efforts. This data will keep them accountable. They know you’ll see if their strategies are effective or not.
Blogs are one of the most essential factors of SEO. Think of blogs as fishing rods in the water. The more rods you have out, the more fish you’ll get. Blogging lets you use low-competitive and long tail-keywords. These keywords produce more traffic and an increase in revenue. All the while, your competitive keywords are pushing you to Google’s first page.
Any reliable SEO company won’t stick to a set number of keywords. Putting a limit on the number of keywords will only limit your traffic and growth. We usually see this in companies who are upselling higher packages with more keywords. It’s a great strategy for them to earn more. But it results in missed opportunities for you. Searchers use hundreds, sometimes even thousands, of keywords. Having unlimited access to these keywords can mean more for your business. More traffic. More leads. More conversions.
You shouldn’t partner with a company that just sources the high ranking keywords your competitors use. The best SEO companies in Brisbane know that the trail doesn’t end there. Partner with experts who’ll source out hidden keyword opportunities. Like forums, Reddit, Quora, social media networks, and more. These are untapped opportunities that you can use to dominate the competition.
Tracking conversions by top performing content is often overlooked by professionals in SEO. So if there aren’t lead capturing forms on your blogs, this is a red flag. As an entrepreneur, you’ve gathered data on what content brings you conversions. So it makes sense that you use what’s working instead of the posting and praying method. Your conversions shouldn’t rely on hope. You should have the data to back you up to measure your returns from your investments.